In 2018, McDonald’s, the popular fast-food restaurant, made headlines with a remarkable gesture. On International Women’s Day, March 8th, the company turned its iconic golden arches upside down to pay tribute to women and celebrate their unique beauty and worth.
However, the truth was revealed by a McDonald’s representative who confirmed that the inversion was a bold statement about “celebrating women worldwide.”
The McDonald’s location in Lynwood, California, became the canvas for this creative logo flip, while the traditional arches were preserved on social media.
Additionally, McDonald’s employees proudly wore badges resembling the letter “W” on their uniforms, and the company introduced customized packaging with the distinctive emblem in 100 stores across the country.