Inclusivity and diversity are the order of the day in a new Yves Saint Laurent campaign featuring legendary supermodel Kate Moss at her provocative best.
The fashion icon, who celebrated her 50th birthday in January, goes topless while starring alongside a handful of generationally mixed models in the latest ad from the couture label.
The glossy 74-second commercial artfully combines past and present with notable appearances from British legend Charlotte Rampling, 78, a one-time poster girl for swinging sixties London, and contemporary American catwalk model Binx Walton, 28.
The supermodel leaves nothing to the imagination in a sheer top, her breasts fully exposed as she relines across a leather sofa.
Moss is back in the Saint Laurent fold after making her catwalk debut for lingerie brand Victoria’s Secret alongside her daughter Lila, 21, in October.
The show marked the first time she taken to the runway since 2022, when she appeared on the catwalk for Bottega Veneta.
The former editor-in-chief of Vogue Paris, Emmanuelle Alt was brought on board to style the 2024 show and it was her involvement in the show which persuaded Moss to take part for the first time.
The star told Vogue: ‘She’s one of my favourite stylists. Whatever she does, it’s gonna be cool. She’s got such a great eye, so I felt safe.’
On walking the runway she added: ‘It’s fun and exciting, but I still get nervous.
‘It’s just on such a huge scale. When I used to do shows all the time obviously I didn’t even think about it – we’d just do back to back shows on the same day.
‘Now it’s such a different thing, [the girls arrive] eight hours before a show for hair and make-up.’
Fans called the mother/daughter duo modeling together ‘iconic’ – although some gave Lila the dreaded ‘nepo baby’ title on social media.
‘KATE MOSS WE ARE IN THE MF 90S,’ a user named Jack the Queen tweeted, and his followers wholeheartedly agreed.
X users (formerly Twitter) called the supermodel ‘iconic,’ said they were ‘obsessed’ with her appearance, and described it as a ‘full circle’ moment.
Other X users said she was aging like fine wine and called her ‘THE OG SUPER MODEL OF ALL THE TIME.’
Many called it Kate’s ‘comeback,’ although the English supermodel is still a fashion week fixture, often spotted alongside her daughter.
Fans rejoiced because Lila Moss walked in the same show, flocking to the Victoria’s Secret Instagram comments section to celebrate.
‘Kate and Lila in the same show? and VS at that? ICONIC,’ one raved, as VS replied, ‘Surprise!’
